Virgil Abloh

Virgil Abloh was an influential American designer, architect and creative director who dismantled the boundaries between streetwear, high fashion and contemporary art. Born in Rockford, Illinois in 1980 to Ghanaian immigrant parents, he earned degrees in civil engineering and architecture. Heavily indebted to Marcel Duchamp's readymades, Abloh applied the concept of recontextualising found objects to modern consumer culture through his '3% approach' — the principle that altering an existing design by just 3% creates an entirely original work.

Emerging alongside key collaborator Kanye West, Abloh launched his experimental brand Pyrex Vision in 2012, screen-printing bold graphics and Caravaggio masterworks onto deadstock Champion hoodies and Ralph Lauren flannels. This provocative act of readymade transformation ignited modern luxury streetwear and served as the direct incubator for his landmark brand, Off-White, founded in Milan in 2013. Defined by signature quotation marks, diagonal industrial stripes and meta-textual irony, Off-White redefined luxury. Building on the success of his own label, Abloh made history in 2018 as the first African American artistic director of Louis Vuitton's menswear collection.

Abloh's prolific output spanned fine art, industrial design and music. His seminal 2017 collaboration with Nike, 'The Ten', deconstructed ten iconic sneaker silhouettes through his '3%' lens, while his major retrospective, Virgil Abloh: Figures of Speech, debuted at the Museum of Contemporary Art Chicago in 2019. Following a private battle with cardiac angiosarcoma, Abloh died in Chicago in 2021 at the age of 41. Today, his legacy is celebrated in permanent museum collections worldwide, including the Brooklyn Museum, the High Museum of Art in Atlanta and the Vitra Design Museum.